EFFECTS OF GSM ON SERVICE DELIVERY OF SMES IN NIGERIA (Case study of Registered SMEs in Edo State)
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- NGN 5000
ABSTRACT
Most SMEs in Nigeria use Global System of Mobile communication (GSM) to communicate their customers and by this build stronger relationship. The globalization of world economy has further amplified the importance of telecommunications to the economy. In is in light of this that this study seeks to find the effects of GSM on service delivery of SMEs in Nigeria.
Data collected was analyzed using frequency table and percentage analysis while hypothesis was tested with chi-square statistics.
In conclusion we found out that the results of the findings and the hypotheses tested showed that the use of GSM enabled SMEs customers to receive timeliness messages services like transaction alerts, account enquiry etc via mobile phones at convenience. Thus, customers have been able to save considerate time with relatively leaser costs to the customers. The outcomes of this study would help the management of SMEs to develop effective strategic planning for the future of mobile business in developing countries like Nigeria. Again, there is the need to sensitize the service provider on degree at which SMEs use or adopt GSM so as to improve their service delivery.
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